# Messaging Audit

*Part of the Firebrand Intelligence Engine.*

## What it does

The Messaging Audit skill helps a marketer who is stepping into a brand take stock of the messaging that already exists, score how consistent it is, and surface the contradictions and gaps. It reads across the brand's website, sales pages, decks, one-pagers, social bios, emails, and ads, and turns that scattered pile of copy into a clear, prioritized list of what to fix before anyone writes a new word.

It diagnoses. It does not write new copy. Producing the corrected value proposition, positioning, or voice is the next job, and the audit tells you exactly what that job needs to fix.

## Who it is for

Senior marketers and consultants who are taking over a brand's marketing, in-house or as a new client, and need an honest map of the existing messaging before doing strategy or copy.

## What you get

A clean, Firebrand-branded Word document (`.docx`) that reads like a consulting deliverable:

- A top masthead with an at-a-glance tally of the ratings.
- An executive summary and a color-coded scorecard.
- An extraction matrix showing what each asset actually says.
- Element-by-element consistency findings, each with the quoted evidence.
- A typed list of gaps, a prioritized "what to fix first" list, and the judgment calls that need a human.

The report is automatically branded to Firebrand Digital Marketing and closes by pointing you to the Firebrand Intelligence Engine to close the gaps it finds.

## How to install

1. Get the file `Firebrand-Messaging-Audit.skill` (it is also available as a `.zip`).
2. In Claude, click **Save skill** on the file card, or go to **Settings > Capabilities** and upload the `.skill` file.
3. That is it. The skill triggers on its own when you ask for a messaging audit.

The report builder needs Python with `python-docx` installed (`pip install python-docx`). A PDF export additionally needs LibreOffice, but that is optional; the `.docx` always works.

## How to use it

1. **Trigger it.** Say something like "audit our messaging," "run a messaging audit on [brand]," or just paste a pile of a brand's copy and ask "what is off here?"
2. **No setup needed:** the report is automatically branded to Firebrand. You do not enter a name, logo, or color.
3. **Give it the assets.** Paste or share the brand's homepage, sales pages, decks, one-pagers, social bios, emails, and ads. More assets make a fuller audit. Fewer is fine; it will scope the audit honestly to what you give it.
4. **Get the report.** It produces the `.docx` audit. Ask for a PDF too if you want one.

## One example run

**You say:** "I just signed a new client, Meridian. Here are their homepage, pricing page, sales deck, and LinkedIn bio [pasted]. Audit our messaging before I touch anything."

**You get:** a report showing that Meridian is telling two different stories under one name, a radically simple tool for small agencies on the buyer pages, and a high-touch enterprise platform in the deck. Value proposition, target audience, benefits, and brand promise all score Contradictory; differentiation, positioning, and proof are Absent; tagline, tone, and CTA are Drifting. The top fix is a decision, not a rewrite: decide who Meridian is for and what it uniquely promises them. A finished sample of this report ships alongside the skill (`meridian-messaging-audit.docx`).

## What it will not do

It will not write new messaging, taglines, sales pages, or brand voice from scratch, and it will not audit website UX, SEO, or page performance. It never fabricates: when something is missing, it flags the gap rather than inventing content.

## Where it goes next

After the audit, the natural next step is defining the corrected messaging, a positioning workshop for what is Contradictory or Absent, then a messaging platform to codify it. This skill stops at the diagnosis.
