# Firebrand Messaging Audit: 3-Minute Setup

Everything you need to install the skill and run your first audit.

## What you need first (two things)

1. **Claude Pro or higher** (about $20/month) with the **Claude desktop app**. Cowork, the part that builds your report, comes with Pro. If you are on the free plan or only use Claude in a browser, see the last line of this guide.
2. **Your brand's messaging within reach:** homepage, sales or landing pages, a deck, social bios, a few key emails or ads. Pasted text, files, or URLs all work. More assets make a fuller audit; a handful is plenty to start.

## Install (about 60 seconds)

1. Download **Firebrand-Messaging-Audit.skill** (the file you were sent).
2. Open the **Claude desktop app**.
3. Click **Save skill** on the file card, or go to **Settings > Capabilities** and upload the `.skill` file.
4. That is it. The skill turns itself on when you ask for a messaging audit.

## Run it (about two minutes of your time)

1. In a Cowork chat, say: **"Run a messaging audit on [brand]"**, or paste a pile of the brand's copy and ask **"what is off here?"**
2. Share the assets when it asks: homepage, sales pages, decks, one-pagers, bios, emails, ads.
3. It produces a branded Word `.docx` audit: a scorecard, an extraction matrix of what each asset actually says, element-by-element findings with the evidence quoted, a typed gap list, a prioritized "what to fix first" list, and the calls only you can make.
4. Want a PDF too? Just ask.

## If something sticks

- **"It didn't produce the document."** The report builder runs in Cowork (the desktop app), not plain Claude in a browser. Make sure you are in the desktop app.
- **"It asked to install something."** The builder uses a small tool called python-docx. If prompted, let it install, or run `pip install python-docx`.
- **No Cowork yet?** Send your brand's copy to Firebrand and I will run the audit for you. fbdigital.co

## What it does, and does not, do

It diagnoses. It maps what your messaging says today and where it breaks down. It does not write new copy. Fixing the gaps is the next job, and the report ends by pointing you to it.

## Upgrading later

The full Firebrand Intelligence Engine includes the complete Messaging Audit. When you join the Engine, install its version and remove this free skill so you are not running two copies of the same tool. fbdigital.co/firebrand-intelligence-engine-founding-access

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Firebrand Digital Marketing  ·  fbdigital.co
