Firebrand Digital Marketing

For marketers fixing messy brand messaging

See where a brand’s messaging falls apart

A comprehensive audit you run yourself in Claude, whether it is your own brand or a new client’s. It reads every asset, scores how consistent the messaging really is, and hands you a ranked list of what to fix before you write anything new.

Get the free Messaging Audit

Free skill that you install and run yourself in Claude. Unsubscribe in one click.

Kara Parlin, founder of Firebrand Digital Marketing
Kara Parlin, Founder

Built by a marketer B2B and B2C brands rely on

  • RealVNC
  • Marvel
  • Contently
  • TeamViewer
  • Bisk
  • Hasbro
  • Diligent
  • Nickelodeon
  • Florida Tech
  • Michigan State University
  • RealVNC
  • Marvel
  • Contently
  • TeamViewer
  • Bisk
  • Hasbro
  • Diligent
  • Nickelodeon
  • Florida Tech
  • Michigan State University

Is your brand playing telephone?

Most messaging problems live in the gaps between your assets

Your website, your sales deck, your last five emails. You never read them side by side, but a brand-new buyer does, while they’re deciding whether to trust you. When the story shifts from one to the next, they feel it, even if they can’t name what’s off.

On the website
“Built for busy founders doing it all themselves.”
In the sales deck
“Enterprise infrastructure for marketing teams at scale.”
In the emails
“The affordable pick for agencies juggling clients.”

Same company, three different promises. The audit lines every asset up in one place and scores the messaging drift, so you can finally see it.

What you get

A comprehensive skill, not a chat prompt or a vague scan

The skill evaluates every asset and provides an organized list of findings that’s specific enough for you to act on immediately. You’ll see results like:

A consistency score

Each core element gets a rating: Aligned, Drifting, Contradictory, or Absent. One glance shows how consistent your messaging really is.

Contradictions, named and quoted

See exactly where your supplied assets disagree, with both versions quoted side by side.

The gaps, typed and specific

The positioning, proof, and promises that were never actually written down anywhere.

What to fix first

Every contradiction and gap ranked by how much it blocks the new work, so you start where it counts.

A report you can build from

A clean, professional report you can hand to a stakeholder or a client, and use as the starting point for the messaging work that comes next.

Your Strategic Take

This skill only diagnoses, it does not rewrite or give copy suggestions. Every report ends by flagging the calls that need a human, who the brand is really for, which promise to lead with, and handing them to you instead of guessing. The strategic decisions stay yours.

How it works

Install once. Audit any brand, anytime.

You install it once and keep it. Run it again whenever you want, on this brand or the next client’s, for as long as you like.

1

Install the skill

Add it to Claude in about three minutes. The setup guide walks you through every step.

2

Point it at the assets

Drop in the website, decks, one-pagers, and emails. It reads all of them, not just a sample.

3

Read your report

Get a consistency score and a ranked list of exactly what to fix first.

The deliverable

What the report looks like

A strategist’s deliverable, not a data dump, prepared under your name so you can hand it to a stakeholder or client as is. Inside:

  • An executive summary and the headline verdict
  • Every element scored: aligned, drifting, contradictory, or absent
  • Contradictions, quoted side by side
  • Gaps typed and specific, plus a prioritized fix list
  • Your Strategic Take, a section flagging the strategic messaging decisions a human still needs to make

“It found the client’s Drive folder without me having to direct it, ran the audit, and I was pleased to learn all the copy I’d written aligned with the signed-off messaging. It also accurately picked up the areas that still needed updating.”

Belinda Weaver
Belinda WeaverCopywrite Matters
what you actually get ↘
Messaging Audit · Meridian.docx
An actual section of a Messaging Audit report

An actual section of the report, run on a sample brand (Meridian).

Who built this

The strategist behind the audit

Kara Parlin
Kara ParlinFounder, Firebrand Digital Marketing

For over 25 years I have developed and improved brand messaging for companies from billion-dollar global brands to startups still naming themselves. I work from the high-level campaign concept all the way down to the smallest execution detail. This skill gives a brand’s materials the same read I would: what is inconsistent, what is missing, and what to fix first.

“It accurately picked up that my messaging is a hot mess right now. The detailed list of places gives me an excellent, if a little confronting, checklist.”

Belinda Weaver
Belinda WeaverCopywrite Matters

“I’m impressed. It’s been spot on with its recommendations. I ran it on our new Profitably Yours website since I need to redo the copy, and it brought up issues we hadn’t even noticed.”

Prerna Malik
Prerna MalikAI Strategist & Co-Founder, Profitably Yours

“The finished reporting is awesome, and the analysis is strong. It catches all the tiny things someone could miss when writing and reviewing copy.”

Jen Fieldman
Jen FieldmanBusiness + Marketing Strategist

“A really good job of picking up discrepancies and lack of alignment between different assets, and lack of clarity on positioning and value prop.”

Heidi Williams
Heidi WilliamsMessaging Strategist & Coach

“I used to say Kara could do the work of three people. With the way she’s built AI into her processes, it’s now like she has a whole trained, aligned team behind her, with her strategy and expertise steering all of it.”

Justin Wagg
Justin WaggPresident & Co-Owner, JURI Consulting

Got questions?

Do I need anything to run it?

Yes, a Claude account with Cowork. The three-minute setup guide walks you through installing the skill, step by step. No Claude account yet? The example report shows you exactly what it produces.

Is the skill really free?

Yes. The skill, the setup guide, and the example report are free, and the skill is yours to keep and run as often as you want.

Will the skill write the new messaging for me?

No. It diagnoses, it does not rewrite. It hands you a ranked list of what to fix and marks the judgment calls as Your Strategic Take. Writing the new copy is a separate, later step.

Can I run it on a client’s brand?

Yes. Run it on your own brand or any client’s, as many times as you like, and the report is prepared under your name. One ask: the skill is yours to use, not to resell or give away.

What messaging does the skill use to evaluate?

Whatever you give it: the website, sales pages, decks, one-pagers, bios, emails, and ads. The more you feed it, the more comprehensive the audit. You can also hand it a new messaging direction you have developed, and it will evaluate every existing asset against that, so you see what already lines up and what needs to change.

Clear direction in <15 minutes

See where the messaging is working against you.

You run this one yourself. Install it in Claude once, then use it on your own brand or a client’s messaging whenever you want. It isn’t a PDF or a service I run for you. It’s a skill that’s yours to keep, free forever.

Setup time
~ 3 minutes
Cost
Free
Runs on
Any brand, any time
You keep it
Forever