Tools and Claude skills
Every tool here runs in Claude, and every finding comes with proof, like your own words, your buyers' words, or your customers'. Pick the side that sounds like you.
Which one sounds like you?
You're a creator, coach, or course seller, and your AI drafts still sound like AI. You want copy that sounds like you and lands with the people you serve.
See the creator tools →You're in-house, at an agency, fractional or freelance, and you need research, positioning and messaging you can stand behind for every brand you work on.
See the brand tools →For your own business
Three Claude skills that work on their own or together. Find what makes your writing yours, find the words your buyers already use, then put both to work in everything you write.
Paste three things you've published. Find out if a stranger could tell they're all yours, and whether they could tell what you offer that nobody else does.
Reads the writing you sent and never looked at again, like emails and voice memos, and hands back the habits that make it yours, every one counted with examples from your own writing. Then you choose what to keep for your brand.
Finds the words your buyers use for the problem you solve, counts them, and checks your page against them line by line.
Your AI forgets how you sound by the third draft. This combines your Fingerprint File and Eavesdropper findings into one setup Claude loads every time, then checks your pages and preps every new one.
The bundle
How you write now and what you keep, how your buyers talk, and how you sound on purpose.
All three skills, built to hand off to each other. Your choices and your buyers' words end up in one brief Claude reads every time you write.
Fingerprint File and Eavesdropper are $194 on their own. All three are $147 through November 13, then $197.
Get the kitRuns in Claude. The paid skills need a paid Claude plan (Pro or above). The Stranger Test needs a Claude account.
For brand and client work
Skills for the people who own a brand's message: in-house marketers, agencies, fractional marketers and copywriters. Every finding is sourced, so you can show a client or a boss exactly where it came from.
Take stock of the messaging that already exists across a site, sales pages, decks and emails. See where it holds together, where it drifts, and what to fix first. Works on the free Claude plan.
Turns reviews, call transcripts and surveys into ranked themes, pains and the exact language customers use, with a receipt for every quote. Buy it on its own and the price counts toward the Engine for 30 days.
The full system
Seven skills that build a Brandprint for every client: customer research, competitor teardown, messaging audit, positioning, a messaging platform, brand voice, and one compiled file that ties it together.
25 founding seats at a lower price. Join the list to hear first.
Join the founding listRuns in Claude. The paid skills need a paid Claude plan with code execution turned on. The Messaging Audit works on any plan, including free.
Do client work and write for your own business too? Start with the Fingerprint File for yourself and the Messaging Audit for your clients. They're built to sit side by side.
Work with me
Everything on this page came out of my client work. If you'd rather hand the strategy to someone with decades of marketing behind them, from billion-dollar global brands to startups with a product and no story yet, let's talk.